Client Waffee
City Melbourne
Waffee 华夫饼

Waffee is a Melbourne based chain specialising in authentic Belgian waffles and coffee. We created a logo where the Waffee lettering is incorporated into the waffle griddle iron pattern, to produce a concise, simple marque. To provide warmth and approachability, A Friend of Mine also developed a cheeky racoon character in a series of illustrations depicting a bandit racoon eating, stealing or dreaming about waffles. A Friend of Mine consulted with architects Hecker Guthrie for the Swanston Street store and Foolscap Studio for the Emporium store, and designed signage systems for both fitouts. Packaging features crisp white waffle trays with bronze foiled details and bursts of buttery yellow inside, whilst signage details in-store echo the toasty bronze highlights and minimal modern colour palette. 


Waffee是墨尔本的专卖正宗比利时华夫饼和咖啡的连锁店。 我们创建了一个LOGO,其中Waffee刻字被并入华夫格烤盘铁模式,一个简洁,清晰的marque。 为展示温暖和平易近人,我的朋友也开发了一个调皮的浣熊角色一系列的插图描绘的强盗浣熊吃,偷,或梦见华夫饼。 我的朋友与建筑师Hecker Guthrie为Swanston街商店和Foolscap工作室为商场咨询,并为两个装修设计了VI和包装。 包装特点是酥脆的白色华夫饼托盘与青铜箔细节和黄色内部,而标志细节店内回声美味的青铜亮点和最小的现代调色板。